The terms woke-washing and woke capitalism later emerged to criticize businesses and brands who use politically progressive messaging for financial gain.

Jul 19, 2023 · One word has become unavoidable on the campaign trail — woke. But what does it really mean and where does it come from? The word has a long and serious history in Black culture.

Dec 20, 2023 · Typically, “wokeness” and “woke ideology” are terms of abuse, used against a variety of practices that, despite their diversity, have a similar character. Often, what is dismissed as “woke”...

May 19, 2025 · The word woke became entwined with the Black Lives Matter movement; instead of just being a word that signaled awareness of injustice or racial tension, it became a word of action.

Jan 31, 2025 · It was first used by Pan-African activist Marcus Garvey as early as 1923. "Woke" was meant to acknowledge the struggles of African Americans and was a word of empowerment for some …

Mar 4, 2025 · Conservatives are using ‘woke,’ a term coined by Black Americans, against progressive ideals of social justice during this midterm election cycle.

May 23, 2024 · The "woke" movement is associated with a political drive for racial justice, but has faced backlash, including efforts to suppress speech about racism.

Mar 7, 2023 · “Woke” began in Black vernacular as a warning to be wary of racism. It was adopted by liberal social justice advocates during the Black Lives Matter and Me Too movements in 2020. But...

A person described as “woke” is often seen as being sensitive to social issues, promoting inclusiveness, diversity, and equality. The term has also been associated with progressive movements, social …

Apr 25, 2025 · The modern political right in North America often defines woke as anything related to social justice movements, such as racial equality, 2SLGBTQiA+ rights, gender equality, Indigenous …